LEADERS IN EXECUTIVE COACHING

Anna Ford

Many highly successful people struggle to make their authentic voice heard. They may have worked so hard professionally that they’ve failed to develop other sides of their personality. They tell me they feel less confident in personal and social situations, or even that they give the impression to others of remoteness, and a lack of social confidence. By giving them permission to be themselves, my work with clients helps them to relax, find their true voice and to engage openly with others in ways that make them feel self-assured in any situation they may face.

Experience

Whilst Anna draws on her experience as a broadcaster, other roles and experiences play a huge part in her work with clients. In her early life, she forced herself to participate in public debates and student politics to overcome shyness. Her early career teaching young adults and mature students developed her awareness of other peoples’ sensitivities and needs. As a journalist and broadcaster, Anna learned how to understand people and their situations quickly, so as to get as close to the truth as she could on the day. In her public interest and corporate roles, she has learned how to contribute effectively to large organisations with demanding agendas as well as manage a portfolio of diverse roles. Last, but not least, raising her two daughters as a single parent helped Anna to learn what it is like to dig deep into ones own character and resources, in order to have a good life and succeed.

For relaxation, Anna enjoys walking, gardening, reading and travelling.

We are a member of the European Mentoring & Coaching Council (EMCC) and subscribe to the EMCC code of ethics (see www.emccouncil.org). The EMCC exists to promote good practice and the expectation of good practice in mentoring and coaching across Europe.

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